I recently learned a powerful lesson from a book called Essentialism by Greg McKeown. This concept hit home for me, but I think most of my BESTies as well. The phrase McKeown uses: “Protect Your Asset.”

The way I understand “protect your asset” is like this: Your health and well-being ought to be at the top of your daily priority list. I intentionally say “ought to” because by telling you to put yourself first, I am making a morally controversial statement.
Weren’t expecting me to go there? Well…let me explain.

YOU are the #1 asset you have to make a contribution to the world, especially to those people you love and are responsible for. Most of our immoral decisions boil down to selfishness. Yet, one odd thing I hear from clients is that they “want to be selfish” and start training at BEST.

They are incorrectly equating their investment of time and money at the gym with selfishness! But, from my standpoint, it is actually the other way around. If you aren’t doing something (anything!) to take care of your #1 asset, you may actually be perpetuating selfishness.

Can you be the best parent to your children if you are constantly stressed out, sick, tired, and weak?

Can you be the best spouse if you are under those same conditions plus battling insecurities about your appearance?

Can you be the best employee or business owner, son or daughter, friend or neighbor, etc if you struggle to perform general daily tasks?

Can you contribute to your community if you are falling apart at the seams?

This is an important reminder to me. In order to be the light I want to be for the people that see me, I need to take care of myself, and working on my fitness is a legitimate way of honoring myself AND others simultaneously.

It is not selfish to routinely take time for yourself. In fact, it is selfish not to.
I love what I do for a living. Being the owner of BEST is a true blessing, and being able to work alongside such a great group of coaches and clients is a privilege.

However, when I let self-care slip, I absolutely notice a difference in my focus and productivity…and that’s the exact opposite of what any business owner wants.

Stephen Covey (author of 7 Habits of Highly Effective People) referred to this as “sharpening the saw.” He’d talk about how people would be so busy trying to cut down the tree that they discount the fact that taking the time to sharpen the saw would make the job faster and easier! He even made the joke, “Have you ever been so busy driving that you forget to stop and get gas?”

Here are five areas to focus on when protecting your #1 asset:

1. What you are eating?
2. Sleep
3. Exercise (frequency, quality, & consistency)
4. Recovery & Stress management
5. Staying hydrated

Remember, if you want to be a great parent/spouse/friend/worker/etc you need to take extra special care of YOU.

If we can help out with any of the five areas above, please don’t hesitate to reach out.

At BEST, we believe in efficiency over rigidity. The first step to smoothing things out in life is to pause, then simplify and focus on what’s most important for your long term success. To put that plainly, if you are overwhelmed with how far you need to go, let us point you in the right direction.

Love ya,
Zack

One thought on “Protect Your #1 Asset

  1. You are amazing. Your words are awesome ( even to old gal grandparenting). Enlightened today. Thnks for that. God bless you. No wonder your family loves you and your kind spirit.

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